Our Key Features

Our Privacy Policy

Our website address is: A&F operates http://www.anfoncepts.com.sg.

The policy explains our commitment to treat information received from its users with utmost care and confidentiality. A&F Concepts Pte Ltd (“A&F” or “we” or “Company”) shall endeavour that information is gathered, stored and data handled fairly, transparently and without impairing individual’s rights.

This policy applies to all users of the website who provide any personally identifiable information to the company. As part of its operations, the company needs to obtain and process information. This information includes any offline or online data that makes a person identifiable such as names, addresses, usernames and passwords, digital footprints, photographs, etc. The company collects this information in a transparent way and with the knowledge of interested parties.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Our data will be:
– Kept reasonably up-to-date
– Collected fairly and for lawful purposes only
– Processed by the company within its legal and moral boundaries
– Protected against any unauthorized or illegal access by internal or external parties

Our data will not be:
– Communicated informally/formally unless required lawfully
– Stored for more than a specified amount of time
– Transferred to organizations, states or countries that do not have adequate data protection policies
– Distributed to any party other than the ones agreed upon by the data’s owner (exempting legitimate requests from law enforcement authorities).

In addition to ways of handling the data, the company endeavours to take reasonable steps to protect the data, save and except any force majeure event beyond the reasonable control of the company.

Data Protection Policy (PDPA)
Last updated: 30 September 2023

This Data Protection Policy applies to A&F Concepts Pte Ltd. This policy governs the collection, use and disclosure of personal data submitted to A&F and explains how we handle personal data in order to comply with the requirements of the Personal Data Protection Act 2012 of Singapore (“PDPA”). We collect, use or disclose personal data for which there is consent or deemed consent from the individuals to whom such information relate and if required/authorized under applicable laws. The personal data shall mean and include the information about a natural person which can be used to identify such natural person (‘Personal Data’).

A&F operates http://www.anfoncepts.com.sg (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Data we receive from users of the Site.

Log Data
This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics. In addition, we may use third party services such as Google Analytics that collect, monitor and analyse this.

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information. The Communications section is for businesses that may contact users via email (email newsletters) or other methods.


The security of your Personal Data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.
If you have any questions, complaints or comments about this Privacy Policy, please contact us at enquiry@anfconcepts.com.sg.

We keep things original and unique at A&F Concepts, and always ravished with new possibilities. As your business grows, we do too.